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  •  Ethical Responsibilities to Patients

  • Competence

  • Informed Consent

  • Patient Assessment

  • Privacy and Confidentiality

  • Conflicts of Interest

  • Practitioner’s Support and Further Education

  • Advertising

  • Complaints Procedure

  • Copyright

British Board of Anti-ageing & Integrated Medicine takes pride in requiring its members to uphold the highest ethical standards in the industry.

  1. Ethical Responsibilities to Patients

    British Board of Anti-ageing & Integrated Medicine places the utmost importance on patient safety. So a member's primary responsibility is to promote the aesthetic goals of the patients only in practice settings that promote the highest standards of client safety.

  2. Competence

    After the successful completion of the training, members should only practice based on what they learnt using scientific methods. They should exercise careful judgement and take responsible steps to ensure the competence of their work and to protect clients from harm.

  3. Informed Consent

    1. A member can choose whom to serve. Once the decision has been made mutually, the service should be provided to clients only in the context of informed consent.

    2. Photographs or other media format consents should be clear and specific and should inform the patient of the purpose of the photographs, the places where it will be used.

  4. Patient Assessment

    Members are responsible for the client's health and not just the aesthetic part and therefore should ensure that the required physical examination is done. The member should also get informed consent from the client in advance of performing the procedure. This will help them reflect and evaluate if they really want to undergo the procedure.

  5. Privacy and Confidentiality

    A member must respect the client's right to medical and personal privacy. A member should protect the confidentiality of the client when responding to requests from the media. A member should not disclose confidential information, personal health history or personal identifiers for training purposes unless the client has consented to such disclosure. In response to a third-party request when the client has first revealed personal health information to such third party, but only to such third party and only to the same extent as first revealed by the client.

    A member should keep records of the sessions in a confidential and appropriate way and the records about the clients should be available for their inspection.

  6. Conflicts of Interest

    A member must avoid conflicts of interest that interfere with the exercise of professional discretion and impartial judgment. A member should inform clients when a real/potential conflict of interest arises and take reasonable steps to ensure that any treatment decisions are motivated solely by the client's best interests. A member should not take unfair advantage of any professional relationship or exploit clients to further one's personal, religious, political or business interests.


Practitioner’s Support and Further Education

Each practitioner carefully monitors the limits of their own competence and confines their work within these limits. We commit ourselves to maintain and extend our knowledge and skills appropriate to our practice; getting extra support and supervision as required; pursue our personal growth, spiritual practice and the fulfilment of our personal needs outside our Anti-ageing & Aesthetic and Holistic health practice.


Advertising will be confined to descriptive statements about services available and details of methods and qualifications, without comparative evaluation or extravagant claims about the efficacy of our practice method.

Complaints Procedure

In the case of any complaint, this should be first addressed directly to the practitioner and/or then to their professional association. If this is not possible or doesn’t lead to a satisfactory result, a formal written complaint may be made to BBAIM where it will be bought before our Accreditation Board. The complainant must sign a declaration that they will accept the recommendations given by our Ethics panel. BBAIM members must abide by this decision. We reserve the right to cancel your membership without refund should you be found to be in breach of this code of ethics.


Please note we take a very serious view of training providers or practitioners making false claims. Submitting copyright material from other course providers if found doing so then possible legal action may be taken. Please ensure if submitting any course material that it has been written by or for you only.

BBAIM practitioners should always:

  • Act in the best interests of your clients and treat them with respect. Take responsibility for your actions.

  • Respect other practitioners and health professionals.

  • Practice only within the limits of your competence.

  • Make sure your behaviour does not damage your profession’s reputation.

  • Observe confidentiality. Practice within the law. Maintain high standards of hygiene.

  • Maintain and develop your knowledge and skills.

  • Ensure if you are working with the public that you have obtained the necessary insurance.

  • Must not mislead your clients or make any false claims of your skills and abilities.

Failure to comply with any of the above can lead to immediate removal of your membership.

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